Pono is a Hawaiian word with no direct or literal translation to English. Or, in other words, there is no word in the English language that is as simple, elegant, and beautiful in its meaning as the word pono.

The best translation of pono into English is more of a concept of living by the golden rule of doing to others as you would have them do unto you.

Living pono means treating others with respect, an ideal that transcends humanity and extends to the entire world. When you live pono, not only are you being positive and supportive of others but also you’re living in a way that your life doesn’t negatively affect the global ecosystem upon which all life depends.

Thus was borne the name “Pono Home”. We believe that our service makes your home not only a better place for you and your family, helping you save money and live healthier, but also a better global citizen. The energy your home uses has a carbon footprint that is contributing to global climate change (droughts, floods, rising ocean levels, megastorms, and the like). In many places, the water your home uses is stressing the water ecosystem in the region you live. Our service helps you reduce these impacts immediately and with little to no sacrifice to your usual life.

It doesn’t stop there. The purchases we make help set the tone for the global economy, sending powerful signals to companies about the products people do and do not want to buy. By helping people buy greener products that are healthier for their families (and often less expensive), Pono Home is helping to shift global economies and encourage manufacturers to create more pono products. By helping people identify GMO ingredients, we also help them decide whether they want to support a global food system that is perhaps the biggest environmental and public health disaster by buying more GMO products, or whether they want to understand the arguments against GMOs, and eliminate them in their diet and support local, organic growers instead.

“Pono is a concept worth adopting in our own life. If each of us really aspired to be pono, if we accepted our implicit agreement to be a pono spiritual being, a pono guardian of the earth’s resources, a pono daughter or son, a pono spouse, friend, co-worker, employer, government servant — what a different world we could live in. I think it’s a concept worth working for.” 

–Kumu Kea, Hawaiian Hula and spirituality practitioner


“To put it very simply, living pono is living righteously, with a conscious decision to do the right thing in terms of self, others, and the environment.” 

–Rick Bacigalupi, Emmy Award-winner, producer of “Toward Living Pono”

We couldn’t agree more. Thank you for living pono, and for making your home pono.