Pono is a Hawaiian word with no direct or literal translation to English. Or, in other words, there is no word in the English language that is as simple, elegant, and beautiful in its meaning as the word pono.
“To put it very simply, living pono is living righteously, with a conscious decision to do the right thing in terms of self, others, and the environment.”
–Rick Bacigalupi, Emmy Award-winner, producer of Toward Living Pono
Living pono means treating others with respect, an ideal that transcends humanity and extends to the entire world. When you live pono, not only are you being positive and supportive of others but also you’re living in a way that your life doesn’t negatively affect the global ecosystem upon which all of our lives depend.
Thus was borne the name “Pono Home”. We believe that our service makes your home not only a better place for you and your family, helping you save money and live healthier, but also a better global citizen. The energy and water your home uses has a carbon footprint that is contributing to global climate change (droughts, floods, rising ocean levels, megastorms, and the like). Our service helps you reduce these impacts immediately and with little to no sacrifice to your usual life. Our line of zero waste, organic, locally made, nontoxic personal care and cleaning products (Pono Home Essentials) help you reduce the toxic things in your home, while also reducing toxic things in the world.
“Pono is a concept worth adopting in our own life. If each of us really aspired to be pono, if we accepted our implicit agreement to be a pono spiritual being, a pono guardian of the earth’s resources, a pono daughter or son, a pono spouse, friend, co-worker, employer, government servant — what a different world we could live in. I think it’s a concept worth working for.”
–Kumu Kea, Hawaiian Hula and spirituality practitioner