Pono Home is a no-brainer. It simply and affordably targets the mass market where other clean energy technologies cannot go. Home owners and renters see instant savings in utility costs without major lifestyle changes with the ROI under 6 months in most markets.  More importantly Pono Home acts without the complication and expenses of windmills and PV. Scott and his team have kept strict focus maintaining a simple, effective, green, and profitable business model that has endless franchise opportunities. It is one of those ideas where you think- Why didnt I think of that?